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Outdoor advertising, better known as Out-of-home (OOH), keeps on evolving and 2020 promises smarter advertising, more storytelling and better integration.   Four big trends for outdoor media in 2020 include:   Audience Targeting Outdoor advertising has...

Out-of-home (OOH) or outdoor advertising is set to overtake newspaper ad sales in 2020.   This is according to GroupM data seen by the Financial Times. According to data, this segment accounts for about 6.5 per cent of the $600bn global advertising market.  ...

Most people who have journeyed on a long road from one location to another have at some stage been stirred into action by a billboard announcing a rest stop, restaurant, or gas station. For instance, a billboard that displays a delicious-looking burger and an ice-cold...

Most marketing managers or business owners often wonder whether billboards actually work. Because there are now so many different, modern ways to advertise, including social media, there is a whole myriad of advertising media to utilise, and because billboards have...

People are constantly on the move and they are now spending more time travelling in vehicles than ever. Because they find themselves in transit so often, they are exposed to vast landscapes and can observe more outdoor advertising. This brings a great opportunity for...

Small or medium enterprises often do not have large marketing budgets and every penny must be carefully applied for maximum impact. Exposure is critical to get the brand noticed and to persuade customers to invest in the brand, and often the budget does not stretch...

Over time there have been many theories about what makes people tick in order to discover what makes them choose one product over another. Advertising has a lot to do with this – while some advertisements hit exactly the right note with a target audience, another will...

Over time there have been many theories about what makes people tick. These theories have been proven repeatedly and influence a lot of factors in people’s lives. The way they live, what they drive, what they eat, their norms and values, and their view of themselves...

In any type of advertising, there are certain components that just cannot be ignored. Omitting to focus on certain components can mean the difference between a wildly successful billboard campaign and a total waste of a marketing budget. Here are some of the vital...