Are you considering the pros and cons of billboard advertising before launching your very own digital billboard campaign in Johannesburg? This article will help you make this critical decision as we explore the advantages and disadvantages of his highly talked about method of outdoor advertising.

Advantages Of Billboard Advertising 

• Highly Visible

With billboard advertising, you have the reassurance that high volumes of people will drive, walk or cycle past your advert every day, and maybe even several times in one day. This means no wasted ad spend and higher chances of conversions after repeated brand exposure.

• Visual Impact

Images have a much larger impact than long paragraphs of text. With great pictures on static billboards or moving images on digital billboards, there is a much higher chance of audiences remembering your advert and the information communicated therein.

• Potential Quick Sales

Billboards with quick, powerful messages that speak to consumers’ needs have the potential to lead to impulse buys. A motorist who sees your ad for a new lunch meal is likely to buy that meal when he passes your restaurant, just as someone who needs a new cell phone is likely to consider your deal after driving past your billboard.

Disadvantages Of Billboard Advertising 

• Limited Exposure Time

Since motorists are in motion, unless they are stuck in heavy traffic near your billboard, they will have just a few seconds in which to take in your advert. Hence, only ads with minimal text and high-impact phrases and images will be seen in their entirety. 

• Hard To Reach Specific Audience

It’s not that easy to target specific demographics with billboard advertising, which means that it’s inevitable that your ad will be viewed by some people who have no interest in your offering. However, you can still reach an audience that is geographically relevant to what you are advertising.

• Subject To The Elements

In rainy or stormy weather, there will be limited visibility for motorists, and your advert may not be viewed optimally on days like these. Vandalism and large trucks could also obstruct the view for passing motorists, so these issues must be accounted for.

Fortunately, there’s no ugly side to billboard advertising since it’s all about good looks! Get the most out of your billboard advertising by contacting Face First Media. We’ll help you get more of the pros and advise against the cons for optimum business growth.

3 Major Reasons Why Your Business Needs Billboard Advertising In Johannesburg

Johannesburg is one of the busiest cities in South Africa, alive with budding businesses and exciting opportunities, making it the gem that it is and a fantastic place to advertise. The roads are particularly busy, and these days more and more South Africans are spending time on the roads, either stuck in traffic or cruising to their next meeting. 

To miss out on the benefits of billboard advertising would be a travesty, so here are the top three reasons to get into billboard advertising in Johannesburg today.

• Make An Impression 

When you take the bold step of investing in billboard advertising in Johannesburg, you immediately make a striking impression on audiences as a brand that leads, not follows. Modern consumers are so inundated with advertising on every social media platform, in newspapers, street poles, mobile apps and more, the last thing they will pay attention to is another company following suit with salesy emails and push messages. 

Billboard advertising allows your business to take up valuable space, be noticed and not ignored. No one will be scrolling past your ad or clicking away when you have a bold, eye-catching billboard that leaves a lasting impact in a high-traffic zone.

• Competitive Edge 

Billboard advertising in Johannesburg also gives a competitive edge, which is critical in this economic hub of a city that is bursting with amazing companies offering similar services and products. High-tech digital billboard advertising sends out a message that you are future-forward and poised to give your customers a unique experience they simply cannot resist. 

It helps you establish your brand as an authority in your niche and leave a distinguishing imprint in the minds of viewers so they remember your logo, your name, and your message above competitors.

• Ad Spend That Makes Sense

The number one reason holding business owners back from advertising is cost. If you invest thousands or even millions into an ad campaign, you want a guarantee that you will receive noteworthy returns. So why spend your money on campaigns with little impact? 

Contrary to popular belief, low-cost advertising methods, such as print ads or social media ads, bring back significantly low returns purely because of the saturation of the market. Billboard advertising in Johannesburg will cost more than, say, a Facebook ad, but you are only paying for the production of your advert (print or digital) and the ad space. 

Your returns will be phenomenally higher than with other media because billboards cut through the noise. In this way, it’s an investment that’s strategically targeted and worthwhile, considering the profitable benefits.

For high-quality billboard advertising in Johannesburg from a leading team of OOH advertising experts, speak to us at Face First Media today.