Digital Out Of HomeMarketing
2022 Trends

Over the years, we have seen a considerable increase in the popularity of alternative marketing methods such as digital marketing aimed at targeting audiences from anywhere, anytime. 

And while this method has proven effective, it does not quite deliver the same results that digital out-of-home (DOOH) marketing has proven recently. 

But first, what exactly is DOOH advertising? 

Digital out-of-home marketing, or DOOH marketing, is any form of digitised advertising seen outdoors, including billboards, elevator-centric digital ads, public transport digitised ads, and point of sale ads. This advertising technique is massively successful as its usually positioned in high foot traffic areas. 

Therefore, as a business, it is highly beneficial to implement DOOH advertising as part of your marketing strategy. Moreover, it’s handy to note this year’s DOOH marketing trends to stay ahead of competitors. 

We uncover three of the year’s most compelling trends below. 

Location-Based Advertising 

Location-based advertising is smart, technology-reliant marketing that generates dynamic, interactive ads designed to grab the attention of niche markets. 

These ads are curated to be as memorable and captivating as possible to capture the audience’s attention successfully. Geofencing technology has opened the doors to marketers displaying adverts in locations of their choice based on collected demographic data. 

These ads are usually displayed on kiosks and digital billboards. Moreover, including a QR code in these ads is another clever way to generate leads straight to the promotion page. And in recent years, these QR codes have become increasingly recognisable, with many businesses using this method as a digital alternative to traditional print-based content such as menus or information booklets. 

Highly-Creative Ad Concepts 

With the increase in accessibility to consumer data, the push for creativity and innovation is more popular than ever before. 

Digital-based ads are running ads that target audiences can engage with, such as games or access to information. So, how can you make your ads more creatively focused? 

Think data-driven approaches that involve crafting ads in near-perfect alignment with what the consumer data reads. You may consider expanding your marketing team this year to bring new dynamic thinking and fresh ideas. Storytelling is another fantastic way to encapsulate your audience, as everyone loves a good story. 

ROI Focused Ads

Cost-effective advertising is more possible than ever before. And for this, we can thank rapid advancements in technology. This innovation has led to major improvements in how companies collect and analyse data to build ads that generate ROI. 

It’s far less costly for brands to produce ads with an in-depth understanding of their target audience. As a brand, it can help create more targeted approaches to marketing concepts. You can more effectively measure the performance of these ads, offering direction for future ideas. 

Undeniably, capitalising on these current trends in digital out-of-home marketing for your business can deliver fantastic results. With multiple innovative technological tools, it’s never been easier to understand and target your ideal customer with DOOH advertising. 

At Face First Media, we can guide the way, giving you the best insights suited to your business and setting you up for success. For more information on tailoring your digital out-of-home marketing, get in touch with us today!

 

Outdoor advertising is a highly-effective way to market your business to an audience. What was once thought a dying form of advertising has proved its effectiveness and continues to be a popular solution for increased brand awareness. While digital marketing came in swinging over the past few years, this form of marketing has proven to have its downfalls.

Now, brands of any size can reap the benefits that outdoor media offers – and many there are!
Let us look at several compelling reasons why you should implement outdoor advertising as an effective form of brand awareness below.

High Exposure

Outdoor media differs from radio or TV advertising in that the audience cannot skip the channel, creating direct exposure.

Whether your audience is the early morning movers or the midnight drivers, people are more spacially aware when on the move, naturally observing their surroundings. This observation creates a high level of exposure that is incomparable to that of in-house marketing or TV and radio media.

Reinforcement Within A Media Mix

Outdoor media is a fantastic supplemental marketing resource to your other advertising efforts. Billboards, signage and bus shelter ads offer businesses the opportunity to reinforce their digital, print, TV and radio efforts with something more permanent and solid.

Everyday passers-by will be exposed to these outdoor ads daily, ensuring that the content of the ad sinks in and other ads via different channels become more recognisable.

Increased Market Reach

Reaching a large audience is critical for so many reasons.

Regardless of whether or not your business is niche, it’s always beneficial to be as recognisable as a problem. If you think of it, Apple products don’t appeal to the masses, but everyone recognises them as a massive business regardless.

Outdoor media is one way to achieve total market reach. It is typical that an ad on a billboard will be seen by all foot and car traffic passing through that area daily. Therefore, you will receive high amounts of exposure over a broad market, increasing the chances of becoming a recognised household name.

Increases Brand Awareness

Outdoor media offers marketers the opportunity to build a campaign with a singular strong idea. Conversely, digital or print media runs several ads one after another, which may cause the advertising efforts to become diluted and forgotten in a sea of other ads.

Having one strong campaign can have a massive positive impact in that it’s memorable and garners the chance to increase brand awareness without competing with multiple other ads.

Outdoor advertising is a fantastic way to increase awareness and grow your business. This form of marketing media is a great way to communicate the benefits of your products and services through strong and effective campaigns that stand independently in their environment, seen by hundreds of onlookers daily.

If outdoor media is an angle you wish to take with your marketing, why not reach out? Face First Media will assist with all your out-of-home marketing queries and needs. For more information, give us a call today.

OOH media includes advertising tools such as wallscapes, billboards and posters. While some may consider this form of advertising ‘out of date’, you’ll be amazed at the incredible results you can achieve through OOH advertising, especially when you pay careful attention to the placement!

In this article, we’ll give you five factors to consider when it comes to OOH placements so that you can get the most return for your effort and advertising investment.

Visibility

The number one thing to take into consideration is the visibility of your advertisement. It should be front-facing and preferably visible from various angles so that as many people as possible can view your message. There shouldn’t be any visible interferences such as trees, powerlines, other advertising, etc.

Expected Traffic

You want to advertise in an area where your billboard will get a lot of people passing it. Whether these are people in vehicles, pedestrians, or both. Placing billboards or posters in a quiet area will not bring you the results you’re looking for.

Your Target Market

Before deciding on placement, it would really pay off to do some market research to get to know more about your audience demographics and which areas they live in, shop in, and travel to frequently. This will give you an idea of what areas will effectively reach your ideal customers.

Rush Hour Traffic

Choosing a location that can be seen by those in rush hour traffic will definitely help boost your results as your message will be seen by a larger pool of people. Even if everyone is not your typical customer, you never know who could be looking for what you’re offering.

Budget

The last thing you need to consider is your budget. OOH advertising, especially billboards, can be expensive, so you may not be able to afford your ideal placement. It is important to compromise and find a solution that fulfils your needs as well as your budget,

Need help with your OOH campaign and OOH placements? Speak to the experts at Face First Media today, and we can ensure that the chosen placements are the most effective ones! We’d love to handle all your OOH advertising! Get in touch today.

Billboard advertising has been exceptionally popular for decades and is a highly effective tool that allows you to capture the attention of thousands of people. 

In recent years we have seen adaptations and technological improvements of the traditional printed billboard, with digital billboards increasing in popularity. But most recently, a new billboard phenomenon has been introduced and quite possibly holds the future of advertising: 3D billboards!

What Are 3D Billboards?

3D billboards incorporate some of the latest technology to create a three dimensional, often moving projection as a form of advertisement. 3D billboards are quite expensive to keep running, but through innovations and adaptations, these billboards should soon be more accessible to smaller businesses who do not have the advertising budgets of multi-million rand corporations.

What Can 3D Billboards Do?

The main appeal of 3D billboards is that they are able to create a highly realistic image as depth is created by using two different images that have been captured from two different perspectives. If you have never seen a 3D billboard in person before, you will undoubtedly be captivated ‒ even if the product being advertised is not exactly your cup of tea. They give visual pleasure and excitement to the viewer that few advertising methods have done before.

Can 3D Billboards Be Used To Advertise Any Product?

Viewers tend to respond best to 3D advertisements that have beauty and are aesthetically pleasing. Popular 3D billboard adverts have included natural imagery such as waterfalls, whales, cats and other animals. But if you work with the right advertising team, you can come up with an effective 3D component that will have an impressive impact, no matter what your product or service is.

Are 3D Billboards Available In South Africa?

3D billboards in South Africa are still very new and we do not have nearly as many as places like America, Japan and Europe. However, the technology is slowly being adopted, and we are excited to see what South African graphic designers can come up with for 3D billboard designs.

Are you interested in using 3D billboards to promote your product or service? Speak to the billboard advertising experts at Face First Media today!


Yes, billboards are larger than life and appear overpowering and maybe a bit intimidating. But if you are keen to get your brand noticed and remembered by zillions of people, there is no better way than billboard advertising. If you haven’t ventured into this space yet due to a fear of how it works, this blog is for you. We break it down into a few simple steps so you can gain a clearer picture of exactly how billboard advertising works.

Step 1: Find A Billboard Advertising Agency 

The first step is to find an experienced, specialist billboard advertising agency in your area that will advise you on the best location for your billboard. Most agencies rent plots of land on which they place their billboards to give advertisers maximum reach. A good agent will lead you in the right direction in terms of a prime location and how many billboards you will need for your marketing goals.

Step 2: Decide On Print Or Digital Billboards 

Print billboards have been the trusted go-to method of billboard advertising for many years and still have their advantages as a clear, static image that attracts the right kind of customer attention without being too distracting. Enter the age of digital billboards. You now have the option of a digital billboard advert, which works with LED lights and a digitally animated image or text to convey your brand message. This cost-effective method saves on paper and printing resources and establishes your brand as an innovative one. Ask your agency to help you decide which method is best for you.

Step 3: Supply Your Artwork

When designing your billboard, remember to show rather than tell your message. The less text the better, since motorists will only have a few seconds to glance at your billboard. It’s important that your advert is creative yet not distracting. There is no need to try and be too clever; just be clear, powerful and memorable. Supply any relevant logos or artwork to your design team and make sure that image resolutions are high enough to be clearly visible to your audience.

Step 4: Admire Your Billboard And Note Any Feedback 

Once your billboard is up, this is your time to sit back, relax and reap the benefits. The hardest part is over. Now you can observe how well your ad is received. Be sure to keep track of any leads that come from your billboard advertising so you know what’s working and what needs improvement. Pay attention to the feedback you receive so you can implement any recommendations for future success with your outdoor advertising campaigns.

For highly effective, targeted billboard advertising in SA, in print and digital forms, contact Face First Media, an established, expert OOH ad agency behind many of the familiar brands we know.

You may have recently heard the words ‘digital boom’ or ‘online marketing explosion’ mentioned in the media. So as we find ourselves in the centre of this digital era, are outdoor billboards still effective? Is out of home advertising still worth spending your budget on when the media is telling us that most South Africans are in their homes and on their phones and laptops more than ever before? Here are some mind-bending reasons why billboard advertising totally rocks in 2022 against the odds.

Diamond In The Rough 

Billboards remain effective simply because they stand out from the crowd and demand your attention. While social media presence is crucial for any business in the changing sphere of marketing, it’s easy to get lost in the blur of brands scurrying for attention online. With lockdown restrictions significantly eased, life is pretty much back to normal and motorists are out there in full action day and night. As the roads come alive, your billboard advert simply cannot be avoided, and maximum visibility is as achievable today as it was years ago.

Entertainment For Mahala 

Let’s face it: People want to be entertained, especially motorists stuck in peak hour traffic! Billboards allow endless possibilities for creativity and brands can have plenty of fun with this. With a powerful image, eye-catching colours, a few carefully selected words or daring punctuation, some wit and a thought-provoking or humorous line, consumers will thank you. In contrast, many online adverts or TV adverts are brushed off as intrusive because they interrupt the viewer’s entertainment. Billboards provide a welcome relief to an uneventful drive home with entertaining messages and brand awareness ‒ free for your customer and cost-effective for you. It’s a win-win!

The Trust Factor

Companies that use billboard advertising gain trust and credibility from their customers because billboards have a commanding, authoritative presence. A billboard ad with your logo on it says you are big, confident and capable. Since billboards are not invasive, your message may also be better received and, most importantly, leave a lasting impact.

Intrigued? Get in touch with Face First Media, a leading billboard advertising agency for specialised, highly effective outdoor advertising.

One of the stand out stars in the advertising world is out-of-home advertising, or OOH advertising for short. This type of advertising includes a wide range of promotions that customers and potential customers will see outside of their homes.

Such things as billboards (static and digital), adverts on buses, posters, bus shelters, train stations and point of sale advertising all fall into the category of OOH advertising.

Read on to find out why this form of advertising continues to be popular in promoting both products and services.

OOH Advertising Is Very Effective

It has been proven that OOH advertising is a highly effective form of advertising that gives excellent bang for your buck. The reasons for this are varied, including:

  • Being able to target a specific audience by careful selection of target locations.
  • Competitive pricing for constantly visible advertising versus other forms of advertising that can be “turned off”.
  • The constant presence of this form of advertising fosters brand familiarity and brand loyalty.
  • Companies using OOH advertising report perceptible increases in sales due to the increased exposure generated for their product or service.

OOH Advertising Is A Way To Increase Marketing Exposure Across Other Channels

While out-of-home advertising is effective as a stand-alone effort, it also has the knock-on effect of increasing access to other marketing and communication channels with your organisation. In this digital age of instant gratification, what is the first thing a potential customer will do after being attracted to your OOH advertising? Reach for their phone and look for you online on their favourite channel, like searching for your website or blogs, or connecting via a social media app.

To guarantee the best possible outcome, your coverage on other channels should continue the potential created by your OOH adverts. This multi-faceted approach will strengthen your marketing campaign and lead to the positive results that you are looking for.

So the question you should be asking yourself is why you are not using this highly effective tool in your marketing campaign? The hype is justified because OOH advertising is a proven method of building brand loyalty and increasing sales.

When choosing the marketing strategy for your organisation, a good place to start is to be reminded of the four basic principles of marketing. They are also known as the 4 Ps: product (or service), place, price and promotion.

The one of interest to us here is promotion. Promotion includes activities such as advertising, public relations, direct marketing, personal selling and sales promotions. The good news is that OOH advertising (out-of-home advertising) is an excellent form of promotion that will tick many blocks for your marketing campaign.

What Is The Purpose Of Advertising?

The core purpose of advertising is three-fold:

  • To inform – Advertising should create awareness of your brand, your product or service and provide pertinent information about the values and objectives of your organisation.
  • To persuade – The objective is to sway customers’ perceptions to believe that your products or services are the best quality, value or best suited to satisfy their needs and wants.
  • To remind – Advertising serves to remind customers about your product or service and reinforces information about the features, benefits and opportunities it will provide to them.

 

How Does OOH Advertising Help To Achieve These Purposes?

OOH advertising, like billboards, are an excellent way to achieve the intentions set out in any advertising campaign by targeting people who are looking to purchase your product or service.  They create a desire for purchase right at that moment, but they also promote long-term growth and loyalty to your brand by their presence over an extended period of time.

In addition, this type of advertising will target specific markets that may be overlooked by more traditional forms of advertising like TV, radio or print adverts. By strategically selecting the placement, frequency and location of your OOH advertising, you are in a unique position to target specifically identified audiences.

And unlike other forms of advertising, OOH advertising has a constant presence. It can’t be turned off, turned down, or page turned, so the message is broadcast on a continuous basis, increasing its visibility potential.

OOH advertising is a cost-effective tool to include in the advertising portion of your marketing campaign.

In a world filled with different advertising mediums, choosing the best medium for your products, services, and brand would be wise. Out of home (OOH) advertising is one of the many ways you can reach potential clientele.

Exposure, Exposure, Exposure!

With strategically placed advertising destinations, it is evident that your brand will reach various consumers. Consumers across all ethnic backgrounds, socioeconomic statuses, and ages. Even consumers with different interests, desires and values. With a huge pool to watch and be intrigued by our advertising strategies, investing in such a far-reaching facet would be a great choice. This will directly correlate with more people engaging with your business. More consumers will think about, talk about and potentially look up your brand.

OOH advertising creates a space for your business to become more visible, relevant and familiar. Another method to reach a desired target market is to place particular ads in specific geographic locations. This can only aid in your desire to reach the right consumers, thereby boosting your business.

Attention Attained

With many consumers spending ample time online, it can become difficult to reach them. However, when consumers go out shopping, driving from destination to destination, or go out in the evenings to socialise, there are plenty of opportunities to show off your brand in prime locations. Catch the eye of your target market when they are the least distracted. Hand-picking keywords, narratives and scenes on your billboard can help persuade the consumer to act in a way that benefits you. Choose wisely. With great advertising comes great responsibility.

Advanced And Advantageous

LED digital billboard technology allows consumers to associate your brand with confidence relevance, and it will give an impression that lasts. Using up large spaces to show off your brand tells consumers that you are confident in your products or services and that you are there to stay. This is key when achieving in the business realm.

Let us lighten your load by uploading OOH advertisements that keep consumers engaged and wanting more. This is a means to achieve, succeed and surpass your dreams with out of home advertising.

There are many types of advertising possibilities available to business owners. However, some are more effective than others and yield more interactions with clients and foot traffic in your store or online platform. Why not create a familiarity among the population who encounter your OOH advertising? This will keep you relevant, talked about, and on the tip of everyone’s tongue.

Building Trust

As any business owner knows, creating a sense of trust or a connection between you and the consumer is necessary for future interactions and continuous exchanges. Focusing on cultivating this trust will benefit your relationship with consumers in the long run. It’s important to choose messages on your advertisements that have the ability to relate the consumers to your products or brand. Draw them in with scenes and narratives that they can identify with and put their trust in. This is a great way to build rapport with the individuals engaging with your OOH advertising.

Familiar Faces

Utilising familiarity with your customers is hugely beneficial – proximity breeds familiarity, and familiarity breeds trust. By this logic, the more an individual drives past your OOH advertising on their way to and from work every day, the more they will begin to resonate with your brand. Customers who identify with your company are more inclined to engage with your business and purchase your items.

Catch Everyone’s Attention

Reaching an incredibly wide range of individuals simultaneously is one of the perks of OOH advertising. Not only are you reaching large numbers, but also a very diverse target market. People from different socioeconomic backgrounds, interests, ages, and more. There is no doubt your brand will pique the interest of many consumers being exposed to your advert.

Innovation

With digital screens and more of the population accustomed to watching the screen for extended periods, it is obvious that a digital advertisement will interest most consumers. The digital screen also opens up doors for innovative and creative advertising that will catch the attention of a diverse range of people among the audience.

Reach a wider target market, build trust and connection with your consumers, and show off your innovation with out of home advertising. These are all amazing reasons to invest in this advertising medium.