Billboards became quite the buzz when they first hopped onto the advertising scene. On your way to work or being dropped off at school in the morning, you would pass these massive structures with these giant images and some clever bold text that sparked wonder and were memorable enough to recall them years later. 

Along with all forms of advertising, the billboard game has not stayed stagnant in its attempt to catch the eye of the passing traveller. In the last few years, there have been multiple groundbreaking developments to this out-of-home advertising medium. We will be exploring our top two favourite types of billboard advertising in the modern age.

Digital Billboards

Everything digital (think of your phone, TV or laptop) is quite addictive to the eye. Digital products are hard for us humans to keep our eyes off, as the crisp images and moving pictures are super appealing. They also allow the use of infographics, such as stock markets showing the share price movements.

When creating digital billboards, creativity is whatever you can imagine, obviously within a standard set of practices, i.e. you’re not going to put small unreadable text. In addition, digital billboards are placed in areas of large gatherings instead of quick passing points such as highways. Therefore, they are more suited to shopping malls, train stations and airport terminals.

Three Dimensional Billboards

3D billboards are definitely trending at the moment, especially in countries like the United States of America, China, Japan and South Korea. Recently, the new Game of Thrones House of Dragons made use of this type of billboard to promote the show, which is currently trending. In it, one of the dragons seamlessly comes out of the billboard and blows flames at the people below in a busy Time Square, New York, setting.

The possibilities with 3D are endless. Think of how impactful you could make your advertising. Utilising this advertising method is very expensive and, therefore, currently more appropriate for bigger companies, organisations or governments. As new technology emerges, this medium will hopefully become more accessible to smaller businesses. 

[CTA] Are you looking to put on a billboard advertising campaign? We at Face First Media have the expertise and experience to advise and guide you in your digital billboard advertising needs. Get in touch with us today to start the process!

Billboard advertising in Durban and other South African cities is a fantastic way to target specific locations that your ideal audience travels past frequently and consistently. Regardless of where your clients and customers are, they almost certainly find themselves passing a digital billboard during their morning and afternoon commute. 

One of the most important aspects of your billboard will be the text used in your ad. Your text conveys your message ‒ and your message is king! In order to make your billboard advert as successful as possible, keep in mind these text tips that will help your advert stand out and retain attention. 

Pick Your Colours Wisely 

A major rule of good graphic design is to consider the colours used in any advert or marketing material. This is especially relevant to your billboard ad. The colours used need to fall within the confines of your brand’s colour palette to improve your brand’s recognisability. 

However, consider using your brand’s colour scheme wisely. Avoid placing light text on a light background and dark text on a dark background. Remember that people travelling past your ad usually do so with speed, so you’ll only have an instant to convey your message to them quickly and efficiently. 

Keep It Short & Sweet 

The overall message you convey through your billboard needs to be snappy and, ideally, memorable. You only have a few seconds to create a lasting impression on your viewer, so limit the length of the written information you add to the billboard message. 

While you can definitely make your message unforgettable by shocking your audience (Think of how successful Naked’s billboard ad campaigns are at this!), remember that an overly disruptive message may put drivers at risk. 

Reconsider Your Call To Action 

When considering any ad, the Call to Action (CTA) is an important next step you want to urge the viewer to take, like making a call, visiting your website or making a trip to your location. 

When it comes to billboard advertising, think about your viewer’s limited ability to remember or write down an address, number or website that may affect the message you choose to share on your billboard.

Marketing your offer through digital billboard advertising will only be as successful as the clarity and impact of the message you punt. By utilising digital advertising billboards in Durban and other South African locations, you’ll be sure to make the most of repeat brand recognition. Contact us today and let’s discuss advertising that converts with our digital billboard opportunities.

Digital ads on the internet and social media took the advertising world by storm and have been hailed by many businesses as a viable marketing avenue. However, setting up a billboard to market your company’s latest offer still has many benefits unique to outdoor advertising. 

With the introduction of recent technology like digital and 3D billboards, outdoor advertising companies can offer even more exciting options that capture audiences’ imaginations across targeted locations. 

An outdoor advertising company can achieve many things that digital advertising simply cannot in this age of highly-saturated online marketing. Let’s take a look at several ways billboard advertising outshines digital advertising. 

Outdoor Ads Actually Get Seen 

With the rise of digital marketing has also come the rise of digital marketing’s nemesis: ad blockers. Consumers have become so tired of constantly being bombarded by unwanted, intrusive ads that many have downloaded and installed plugins that protect them from ads while surfing the internet. 

Consumers are also overly aware of the manipulative tactics that digital marketers leverage and as such, they purposefully choose to stay away from these ads or become frustrated with these brands as opposed to being interested in them. This means that much of your business’s target audience may be unreachable via digital marketing. 

Outdoor marketing, on the other hand, has the advantage of being quite reserved in that it does not interrupt your audience’s daily life but rather gently prompts them to remember your brand. 

Outdoor Ads Make More of An Impact

The digital spaces of social media and the internet are overcrowded. Because of the ease of access, many businesses attempt to market their goods and services through the ‘Boost’ function on popular social media channels or Pay Per Click campaigns. This leads to your audience’s screen being virtually filled with ads which can lead to your customers having brand fatigue. 

Whether you have a traditional billboard or make use of an exciting digital billboard, you can enjoy much more of your audience’s undivided attention. Using a digital or 3D billboard can also bring some of the best aspects that digital advertising offers to the outdoor advertising space.

If you want to have your business’s ads get seen, it might be time to invest in an outdoor digital billboard with Face First Media, a reputable outdoor advertising company in South Africa. Get in touch with us today and let’s work together to bring your billboard ad to life!

Billboard advertising is a great way to reach your target audience and beyond in specific geographic areas. It does not matter whether you have a large or small business, there are a variety of billboards and advertising structures to choose from. 

Besides massive free-standing structures, billboards may also be mounted on walls and buildings, built into bus shelters, or mounted on buses, trains, and airport shuttles. Various options are available to display and promote your brand. 

Three Standout Billboard Types

The size of your billboard will naturally affect the locations available for advertising. For example, smaller billboards don’t do themselves justice on a highway, and gigantic posters won’t work in residential areas. 

1. Bulletins are the traditional billboards the public is used to seeing. These are the largest standard size and are commonly found on highways and major national roads. The messages are large enough for commuters to read as they pass by. With simplicity, humour and repetition, such as the daily commute, this advertisement engages the audience and motivates them to take action. When placed in the right locations, this static advertising structure is highly effective.
2. Posters are mid-sized billboards along primary and secondary arterial roadways and target local audiences. Industrial areas or commercial parks are highly effective for pedestrians and motorists. A brand can use this structure to conduct a mass advertising campaign in which the same advertisement is displayed across multiple outlets. 
3. A junior poster is the smallest type of billboard and typically measures 1,8 metres by 3,6 metres. In neighbourhoods or on smaller roads, they are often placed on structures that are on eye level and target a specific, hard-to-reach demographic. Smaller free-standing structures and building walls are ideal for them. Placed close to the business being advertised, this advertising structure can be highly effective in increasing sales. 

How Can Face First Media Help?

With over a decade’s precision marketing expertise in OOH, Face First Media offers its valued clients a wide variety of effective billboard formats and premium advertising sites. Our highly skilled teams of designers and builders are creative masters and tactical experts. We achieve phenomenal success with brand visibility and outstanding design every time. There are many good reasons we are a media leader in the outdoor advertising industry in South Africa.

We offer various outdoor advertising structures and billboards that will suit your marketing budget and advertising needs in Gauteng, Kwazulu-Natal and Western Cape. Get in touch with us today and watch your brand visibility soar to new heights.

Billboard advertising has been utilised for decades to attract target audiences through short and amusing messages. Their simplicity in terms of structure and implementation has made them stand the test of time. 

Examining the advantages of billboard advertising reveals that the larger household brands that employ them are onto something! No matter your business’s size and current longevity, you should harness these media to launch and anchor your brand. 

What Is Billboard Advertising And Why The Hype?

Billboards are the posters of the advertising world. Thousands of commuters, whether by foot, car, truck bike, will be exposed to your advertisement displayed at a predetermined spot daily, irrespective of time. Its large print brief message will captivate, amuse and hook the onlooker and can remain in their minds long after they have passed by your poster. Both traditional and digital billboards hold the power of attraction and awaken curiosity and the impulse for your audience to take action.

Three Intrinsic Advantages Of Billboard Advertising

• They Never Go Out Of Fashion

Ever evolving, they keep up with customer preferences and can reflect changing attitudes. For example, traditional campaigns for alcohol, cigarette and toothpaste have been overtaken by restaurant chains, clothing, toiletries, and clinic and medical services. Implementing digital and programmable billboards has catapulted billboard advertising into the 21st century, and combined with a smart social media strategy, this platform knows no limits. 

• The Demographics Are Diverse 

Billboards are a clever tool to reach and touch many types of target customer groups with little effort. Just one type of ad can do all the expensive and time-consuming footwork you and your team would have had to do otherwise in search of a target niche market. The added benefit is that your billboard might even find potential buyers, which you wouldn’t have dreamed of. Your brand has a high chance of reaching out to many people from different areas, thus promoting quick purchases, resulting in business growth and customer retention.

• They Result In A Fast & Real-time Audience Reaction

Because of their strategic placement in high-traffic areas, billboards have the highest amount of views and reactions compared to other marketing platforms. Studies show that most people react to a billboard by reaching for their cell phones, searching for information about the company or product, or calling the business directly. Most commuters are on their way to purchasing something, and if your product stimulates their tastes or needs, they will either give into indulgence or the need for your brand. All this is done in real-time.

Maximise Your Outdoor Advertising With Face First Media

To achieve your goals in real-time, you need a well-designed advertisement campaign backed by a targeted tactical strategy. With First Face Media, our unique and massive property inventory will secure your billboard in the location best suited to your target audience. We get your brand noticed and assure you that your brand won’t go unnoticed. 

Are you looking for a super effective and smart way to generate leads and conversions? Then we are the experts that can help you! Our expert insights into the advantages of billboard advertising will ensure your outdoor platform will be a force to be reckoned with. Contact us today to get started with your outdoor advertising.

Marketing is a crucial part of every business and should be approached with an intentional strategy and executed in a timely manner. You’ll need some specialised media tools in order to accomplish this. One of these tools is digital billboards ‒ one of the most effective ways to reach the right audience. For many reasons, digital billboards are efficient, and they can be further enhanced to give you the edge in an ever-changing and fast-paced market.

Digital Billboards – Getting The Most Out Of DOOH

• Invest in a high-quality display – The most persuasive reason to engage with digital billboards is the quality of the digitally enhanced images. This makes them more expensive than the traditional static billboards, but getting an engaging and sharper display means you have the added advantage of acquiring traction and a following. You may pay more for the ad space, but you gain the potential to maximise your ROI. 

• Employ multiple messages and flexible time – A digital billboard provides plenty of visibility, which is crucial. In prime locations, they take precedence over static ones because digital billboards are designed to be mounted high. Display your adverts daily, weekly, monthly, or even hourly to take advantage of this visibility. You don’t pay additional fees for printing, production, or setup, and it only takes seconds. 

• Creativity is the draw card – The message on any OOH display must be short and specific. Digital billboards give you the opportunity to be sassy and creative about your product or service. A wide range of 3D dynamics, vibrant colours and movement can be found on a vast canvas. In this way, you can present your most interesting, qualitative and enriched content and simultaneously captivate your audience. 

Maximising Digital Billboards For The Future With pDOOH

As pDOOH (programmatic OOH) relies on anonymised mobile location data, you would leverage this data to plan, target and measure the relevance of your OOH. An effective DOOH campaign helps you get to know your audience in-depth and learn what they’re interested in. In addition, your ad can be displayed based on specific conditions, such as footfall, breaking news, sports events, and weather changes. This all combines to:

• Reduce the use of third parties, automate media buying, and make connectivity faster.

• Increase mass brand awareness while also targeting the appropriate audience.
• Provide hyper-customisation options for advertisers.
• Ensure that you only pay for advertising space when the pre-set conditions are met and the ROI is likely to be high.

There is a misconception that digital billboards are only for big and luxury companies. However, this digital tool is customisable to fit the needs of every company. You can take advantage of digital billboards for your business if you know how to employ the proper analytics. As a result, it enhances the quality of the advertisement while also showcasing your business. 

Face First Media is happy to help you brainstorm ideas for your digital board design and placement. To boost your brand visibility, contact us for a great blend of high-quality sights and clever designs.

During the last decade, out-of-home (OOH) advertising has reinvented itself in a refreshing and exciting way. South Africa has now made outdoor advertising one of the most important advertising platforms, even more important than television advertising. Consumption of media and content has never been more diverse in a rapidly changing media landscape. The OOH media category is simply unavoidable, unfragmented, and cannot be turned off with a remote control. Several surprising developments and advantages are behind OOH advertising’s success and contributing to its revival.

OOH Is Going Digital

With OOH’s renaissance, digitalisation is at the forefront. DOOH, as it is known, is bright and dynamic. It’s much faster and easier to set up than conventional static OHH and can display more ads at once or multiple images of the same product for a single ad. It’s also less labour-intensive and is programmable for intermittent sequences and frequency by transmitting images directly with a computer. 

Effective Introduction Or Reinforcement For Online And Media Search

Outdoor advertising signage formats like billboards, digital screens, and other OOH displays cannot be skipped or blocked. It is not subject to a fold, such as the one experienced on a cell phone or computer screen. Furthermore, OOH displays are large and do not go unnoticed. They are designed to be the shortest and most impactful introductions to your brand or product. Surveys show that after seeing an OOH advertisement first, adults are more likely to browse online or click on their cellphone ad for more information. A cross-channel strategy ensures that consumers are exposed across various platforms and encouraged to act.

Enhances ROI By Multiples

Because of the Covid-19 pandemic, return on investment (ROI) has become a crucial factor in advertising campaigns, putting accountability at the heart of them. OOH advertising doesn’t suffer from the same issues as traditional advertising and social media, like privacy concerns, ad blocks, fake news, etc.; therefore, it is also more powerful and effective. Based on strategic surveys, the Outdoor Measurement Council (OMC) has made a giant leap forward in providing quantitative data for marketing agencies. Billboard campaigns can be procured and implemented using this audience data.

Showcases Your Brand’s Creativity

OHH is less actionable than paid advertising, and you can show parts of your brand that don’t necessarily drive conversions. Creative ads combined with repetition have a far greater impact on consumers and play a pivotal role in advertising. Having fun with your advertising piques consumer interest and builds brand recognition and trust. 

Sustainable And Responsible Advertising

Eco-friendly inks and materials are increasingly being used instead of vinyl billboards. Compared to PVC bulletins, the new materials are recyclable and have a lower carbon footprint. DOOH uses LED lights, which have a longer lifespan than traditional light bulbs, reducing their environmental impact. Monitoring the environment and engaging in responsible advertising is a win-win situation for advertisers and consumers alike.

Make your business more visible and accessible to your target market by letting our team at Face First Media help you with your out-of-home advertising. Contact us today to discover your advertising options in a variety of locations.

Outdoor advertising is a highly-effective way to market your business to an audience. What was once thought a dying form of advertising has proved its effectiveness and continues to be a popular solution for increased brand awareness. While digital marketing came in swinging over the past few years, this form of marketing has proven to have its downfalls.

Now, brands of any size can reap the benefits that outdoor media offers – and many there are!
Let us look at several compelling reasons why you should implement outdoor advertising as an effective form of brand awareness below.

High Exposure

Outdoor media differs from radio or TV advertising in that the audience cannot skip the channel, creating direct exposure.

Whether your audience is the early morning movers or the midnight drivers, people are more spacially aware when on the move, naturally observing their surroundings. This observation creates a high level of exposure that is incomparable to that of in-house marketing or TV and radio media.

Reinforcement Within A Media Mix

Outdoor media is a fantastic supplemental marketing resource to your other advertising efforts. Billboards, signage and bus shelter ads offer businesses the opportunity to reinforce their digital, print, TV and radio efforts with something more permanent and solid.

Everyday passers-by will be exposed to these outdoor ads daily, ensuring that the content of the ad sinks in and other ads via different channels become more recognisable.

Increased Market Reach

Reaching a large audience is critical for so many reasons.

Regardless of whether or not your business is niche, it’s always beneficial to be as recognisable as a problem. If you think of it, Apple products don’t appeal to the masses, but everyone recognises them as a massive business regardless.

Outdoor media is one way to achieve total market reach. It is typical that an ad on a billboard will be seen by all foot and car traffic passing through that area daily. Therefore, you will receive high amounts of exposure over a broad market, increasing the chances of becoming a recognised household name.

Increases Brand Awareness

Outdoor media offers marketers the opportunity to build a campaign with a singular strong idea. Conversely, digital or print media runs several ads one after another, which may cause the advertising efforts to become diluted and forgotten in a sea of other ads.

Having one strong campaign can have a massive positive impact in that it’s memorable and garners the chance to increase brand awareness without competing with multiple other ads.

Outdoor advertising is a fantastic way to increase awareness and grow your business. This form of marketing media is a great way to communicate the benefits of your products and services through strong and effective campaigns that stand independently in their environment, seen by hundreds of onlookers daily.

If outdoor media is an angle you wish to take with your marketing, why not reach out? Face First Media will assist with all your out-of-home marketing queries and needs. For more information, give us a call today.