New Billboard Technologies
That Will Blow Your Mind
When you hear the words “outdoor advertising” or “billboards” it conjures up images of static pictures or posters placed in strategic positions to attract the attention of passers-by. Those, however, are the old school type of billboards. New technologies have been developed that can specifically target certain groups of people, provide moving images, and even perform certain automated functions to specifically target particular groups of people. Here are some of the most modern examples of future billboard technology that can be used to effectively pick up on cues that will enable them to create custom made responses.
In Sweden, a particular pharmacy wanted to attract the attention of smokers to promote a smoke-cessation product. Outdoor advertising technology with smoke sensors was installed at bus stops, and if someone lit a cigarette at this location, the billboard will cough and play an image or a video about the product. This effectively targeted smokers, and lifted more than a few eyebrows!
Responsive billboards nowadays are becoming more sophisticated, and software is used to pick up on cues such as facial recognition. Some of these sensors can even roughly estimate the age and gender of a person, and play an advertisement specifically aimed at that particular target market. This means that one billboard can be used to advertise a range of products based on the characteristics that it picks up from the audience. Of course these technologies involve the danger of invasion of privacy, and as a result no recording of the audience is allowed. It is, however, possible to compile analysis of how many times a particular advertisement was screened, which provides previously unmeasurable statistics on the types of people that visit different locations.
The smart outdoor advertising of the future may even combine software working with a variety of sensors that may respond to different people, vehicle makes and even the weather. This could help to promote a whole range of products in a truly unique way. It could recognise a book reader and pick up on the book title, and make book suggestions similar to the one that is read. It could encourage someone to wear sunblock on a hot day, or sell umbrellas or rain coats when it rains. The possibilities are virtually endless.
Because there are so many different types of advertisement and billboards that compete for the attention of potential consumers, having access to these smart technologies can provide a unique form of advertising that gets noticed by the right people, which makes it highly effective.
If you need to tap into some superb billboard design by true experts, our team at Face First Media are waiting to hear from you. Give our innovative team a call today!